Kitty Dickerson-Firth

Concept development

Ideas are pressure-tested before fabric is cut or a flight is booked.

TrendConceptVisualiseApprove
Generative tools are used the same way as a sketchbook or a toile: to push a concept further, faster. Trend directions, campaign worlds, colour stories, casting and locations are tested as stills and short films before budget is committed.

Moving-image tests

Campaign films, locations and motion studies used to validate a world before anything is cast, booked or built.

Art direction test — TH&TH Bloom dressLocation test — coastal street
Art direction test — TH&TH Bloom dressTexture and product detail test — is it cake or a bag?
Campaign film testA colour story built as a group shot — where the pinks stop and the reds start.
Product film testProduct detail test — cake or bag?
Motion testExploring drape and movement as a moving-image test.

Still concepts

Campaign, casting, colour and location tests for TH&TH — generated frames used to pressure-test a world before a sample is cut or a flight is booked.

Girlswear campaign concept: a girl in a pink puff-sleeve dress seated among flowers and white rabbits, TH&TH branding
Girlswear campaign test
Girlswear campaign concept: a girl in a pink dress standing at a tall window in a château-style room with flowers and rabbits
Girlswear campaign test
Location concept: a model in a draped off-shoulder white mini dress on a yacht with the Monaco harbour behind
Location test — Monaco
Location concept: a model in a white scoop-neck mini dress on a yacht in the Monaco harbour
Location test — Monaco
Colour and fabric concept: a floor-length burgundy velvet one-shoulder gown with a bow detail, TH&TH branding
Colour and fabric test
Embellishment study: a strapless bridal column gown with detached lace sleeves in an ornate panelled room
Embellishment study
Mood concept: a bride in a lace column gown standing in a carved stone doorway, TH&TH branding
Mood test
Product story concept: a white mini dress displayed on a stand beside a harp in a frescoed salon
Product story
Casting and styling concept: two models in white dresses beside a classical marble statue, TH&TH branding
Casting and styling test
Ivory tulle gown with tiered ruffle shoulders on a mannequin against draped cream fabric
Flower girl concept
Ivory gown with a large satin bow at the back on a mannequin against draped cream fabric
Flower girl concept
Ivory satin puff-sleeve gown on a mannequin against draped cream fabric
Flower girl concept
Blush satin tie-shoulder dress on a mannequin against draped cream fabric
Flower girl concept
Model walking in a burgundy silk halter gown with trailing scarf panels
Silk halter motion test
Four models in velvet and satin gowns in burgundy, navy and emerald for TH&TH
Colour lineup

Garment visualisation

Finished-garment concepts for satin and velvet eveningwear — silhouette, fabric and colour visualised before production.

Model wearing a flowing burgundy satin evening gown by Kitty Dickerson-Firth
SATIN DRESS BY KITTY (POWERED BY AI)
Model wearing a black one-shoulder satin evening gown with a sculptural bow detail by Kitty Dickerson-Firth
SATIN DRESSES BY KITTY(POWERED BY AI)
Model wearing a black square-neck satin evening gown by Kitty Dickerson-Firth
Model wearing a burgundy velvet one-shoulder Ritz evening gown by Kitty Dickerson-Firth
VELVET RITZ DRESS BY KITTY (POWERED BY AI)

Direction first. The machine accelerates the sketch, not the decision.