Creative Direction

A dreamlike Baroque interior unfolds room by room, an intimate world of hand-painted panels, soaring windows and sculptural chandeliers.

Against this grand, romantic setting, a palette of ethereal pastels drifts through weightless chiffon. Powdered blush, faded blue, buttercream and soft lilac create a sense of harmony, while each silhouette retains its own distinct character.

Feminine yet sophisticated, delicate yet considered, Intwined captures the romance of a bygone world through a modern lens. Soft movement, ornate surroundings and exquisite colour come together to create a campaign that feels effortlessly elegant, quietly opulent and unmistakably romantic.

A secret evening unfolds inside the gilded bedrooms of Belvoir Castle — a world of faded grandeur, candlelit mirrors and aristocratic romance.

The girls dress for the night in a haze of frothy tulle, luminous satin and intricate embellishment. Tiny crowns become the final gesture — playful, regal and almost surreal — as they transform from intimate moments in the bedroom to the fantasy of the ballroom beyond.

The camera catches the in-between moments: a dress being fastened, tulle spilling across the bed, friends laughing in the mirror, a crown placed delicately into place.

An ode to friendship, femininity and the theatre of getting dressed. Opulent yet intimate, romantic yet modern — a cinematic portrait of girls stepping into their own fairytale.

A fleeting, sun-drenched escape where the landscape dissolves into light, wind and movement.

Against the vast, sculptural dunes of Camber Sands, clouds of translucent chiffon drift and billow in the coastal breeze. Ethereal pastels, washed blush, shell, mist and faded blue, feel almost weightless against the endless horizon, while cascading ruffles catch the wind like petals.

The girls run barefoot through the sand, their dresses trailing behind them, still intoxicated by the freedom of the day. There is no choreography, no perfect pose, only movement, laughter and the intimacy of friendship captured in passing.

A wild, cinematic world unfolds on the banks of the Saigon River, where dense tropical forest becomes a backdrop of deep shadow, sculptural foliage and untamed beauty.

Ancient trees twist and cascade overhead, their long, tendril-like branches creating an almost surreal canopy. Against this rich, dark landscape, ivory satin, weightless tulle and oversized bows take on a luminous quality — softness set against something wild.

The contrast is deliberate: delicate against dramatic, refined against untamed, light against shadow. Rich botanical textures, glossy leaves and sculptural forms create an atmosphere that feels both exotic and deeply luxurious.

A love story written across the wild Yorkshire landscape — vast skies, windswept moors and weather that changes by the minute.

The girls disappear into the landscape, barefoot against the heather, running through the wind as clouds gather overhead. Rain, mist and sudden shafts of golden light become part of the visual language, creating a world that feels both raw and impossibly romantic.

Deep merlot, storm washed teal and dove blue echo the changing tones of the moor, while delicate dresses move dramatically against the elements — caught by the wind, darkened by rain, illuminated by fleeting sunlight.

A fairytale world hidden within an ancient garden, where crumbling stone, romantic turrets and cascading wisteria create the feeling of a forgotten royal estate.

Climbing roses wind through weathered architecture, catching the light as soft chiffon, intricate lace and delicate beading move through the garden. Blush, pale blue and ivory dissolve into the romantic palette of the setting, while dappled sunlight filters through the foliage like something from another world.

The silhouettes feel almost regal — generous volumes, floating layers and clouds of fabric set against ornate stone and wild, abundant planting.

An enchanted garden imagined through a couture lens. Whimsical yet refined, romantic yet grand — a modern fairytale where every corner feels discovered, and every girl looks as though she has stepped out of a forgotten royal portrait.